On behalf of an internal client, we are seeking to recruit a Sales Team Lead – Food & Beverage to oversee and drive the performance of the Food & Beverage category within the assigned territory. This role will focus on ensuring optimal product availability, merchandising compliance, and the successful execution of promotional activities across all Modern Trade and retail outlets.

Eleven Degrees Consulting Limited is a shared-service firm under the Mini Group of Companies, providing professional HR and recruitment solutions across various industries.

Position Summary

The Sales Team Lead – Food & Beverage will be responsible for leading a team of Trade Marketers, executing sell-out strategies, and ensuring in-store compliance. The role will work closely with the Category Manager – Food & Beverage to ensure product availability, promotional compliance, and trade marketing excellence within the territory.

Key Duties & Responsibilities

a) Territory Sell-Out Execution

• Own and drive sell-out performance across the assigned Food & Beverage category territory.
• Conduct structured daily/weekly outlet visits to monitor stock levels, shelf presence, pricing accuracy, promotional compliance, and FIFO adherence.
• Trigger timely reorders at the outlet level and escalate availability challenges to the Category Manager.
• Ensure all promotional pricing, activations, and POS materials are correctly implemented in-store.

b) In-Store Execution & Compliance

• Ensure Food & Beverage products are correctly shelved, faced, priced, and fully compliant with planogram standards.
• Enforce strict FIFO (First-In-First-Out) compliance and escalate non-compliance immediately.
• Identify and action deviations from agreed shelf and merchandising standards, submitting weekly compliance reports with photographic evidence.

c) Trade Marketer Management

• Plan, assign, and supervise Trade Marketers deployment across the territory, including daily routes and outlet coverage schedules.
• Review Trade Marketer daily activity reports and escalate gaps to the Category Manager.
• Ensure that all Trade Marketers are trained and certified on active Food & Beverage SKUs before deployment.
• Conduct pre-activation briefings covering promotional objectives, mechanics, and execution standards.

d) Customer & Issue Management

• Manage day-to-day outlet-level issues affecting execution, availability, and compliance.
• Escalate all commercial disputes, customer complaints, or systemic challenges to the Category Manager immediately.

e) Reporting & Performance Monitoring

• Prepare and submit the following reports:
  • Weekly Sell-Out Performance Report
  • Field Execution & Compliance Report
  • Trade Marketer Daily Activity & Deployment Report
  • Stock-Out & Reorder Monitoring Report
  • Promotional Execution & Activation Report
  • Outlet Visit Report with photographic evidence

Qualifications & Experience

• Diploma or Bachelor’s degree in Business Administration, Sales, Marketing, or a related field.
• 3–5 years experience in FMCG sales, merchandising, or field execution roles, preferably in Food & Beverage categories.
• Experience supervising field teams or Trade Marketers is required.
• Strong exposure to modern trade and general trade retail environments.

Key Skills & Competencies

• Strong field sales execution and retail merchandising capabilities.
• Leadership and supervision skills with the ability to manage field teams.
• Strong understanding of FMCG retail dynamics, especially Food & Beverage categories.
• Excellent organizational and planning skills.
• Strong communication and stakeholder management abilities.
• Ability to enforce discipline, compliance, and execution standards.
• Quick problem-solving and decision-making abilities in dynamic field environments.
• High level of accountability, resilience, and results orientation.

How to Apply

Interested and qualified candidates should submit their application letter and updated CV via
👉 www.minigrp.com/careers
Please indicate your current salary and salary expectations in your application.
Deadline: COB 29th May 2026

NB:

• We do not charge any fees at any stage of the recruitment process.
• Only shortlisted candidates will be contacted.
• Internal candidates should apply through their respective Line Managers.
• Successful candidates will undergo background checks.