On behalf of an internal client, we are seeking to recruit a highly motivated Sales Representative – Non-Food to drive sales performance, new business acquisition, and account development for non-food product categories within Mini Group. This role will focus on generating orders, securing listings, and managing customer relationships, while adhering to commercial terms and company policies.

Eleven Degrees Consulting Limited is a shared-service firm under the Mini Group of Companies, offering specialized recruitment and HR solutions across various industries.

Position Summary

The Sales Representative – Non-Food will be responsible for managing accounts within the non-food category, driving revenue, and ensuring the growth of new business through strategic customer engagement, product listing negotiations, and in-store promotional activities. The role will report to the Category Manager – Non-Food.

Key Duties & Responsibilities

a) Sell-In & Account Development

• Drive sell-in targets for assigned customer segments, channels, and accounts.
• Identify and pitch new accounts with product proposals, pricing, and specifications.
• Negotiate listing agreements, shelf space allocations, promotional slots, and initial stocking orders.
• Onboard new accounts with structured kits and ensure proper documentation.
• Maintain and update a structured sales pipeline with weekly updates to the Commercial Manager.

b) Existing Account Management

• Regularly visit assigned accounts to review performance and introduce new SKUs or range extensions.
• Ensure all accounts have documented pricing and credit terms before order processing.
• Track competitor activities and propose actions based on market feedback.

c) Commercial Compliance & Coordination

• Ensure all negotiated commercial terms are documented and submitted for approval before implementation.
• Adhere to company policies on pricing, credit terms, and commercial agreements.

d) Customer Relationship Management & Issue Resolution

• Build strong relationships with customers to foster repeat business and growth.
• Resolve customer inquiries and escalate disputes or complaints to the Commercial Manager promptly.

e) Reporting & Documentation

• Prepare and submit regular sales activity and pipeline reports, including:
  • Weekly Sell-In Activity Report
  • New Account Onboarding Report
  • Sales Pipeline & Conversion Report
  • Account Visit Coverage Report
  • Competitor Activity & Market Feedback Report
  • Customer Issues & Escalation Log

Qualifications & Experience

• Diploma or Bachelor’s Degree in Business Administration, Sales, Marketing, or related field.
• Minimum 2–4 years’ experience in sales, account management, or business development in FMCG or retail environments.
• Proven track record in new business acquisition and account development.
• Exposure to modern trade, wholesale, or distribution channels is an added advantage.

Key Skills & Competencies

• Strong sales, negotiation, and relationship management skills.
• Ability to identify and convert new business opportunities.
• In-depth understanding of commercial terms, pricing, and credit management.
• Excellent communication, organization, and time management skills.
• Strong analytical skills for tracking performance and pipeline management.
• Self-motivated with the ability to work independently and meet targets.

How to Apply

Interested and qualified candidates should submit their application letter and updated CV via
👉 www.minigrp.com/careers
Please indicate your current salary and salary expectations in your application.
Deadline: COB 29th May 2026

NB:

• We do not charge any fees at any stage of the recruitment process.
• Only shortlisted candidates will be contacted.
• Internal candidates should apply through their respective Line Managers.
• Successful candidates will undergo background checks.