On behalf of an internal client, we are seeking a highly motivated and experienced Sales Representative for the Food & Beverage category to drive sell-in performance, account development, and new business acquisition across assigned retail accounts. This role will focus on customer relationship management, securing listings, negotiating commercial terms, and onboarding new accounts.

Eleven Degrees Consulting Limited is a shared-service firm under the Mini Group of Companies, offering specialized recruitment and HR solutions across various industries.

Position Summary

Reporting to the Category Manager – Food & Beverage, the Sales Representative will be responsible for driving sell-in performance, building customer relationships, securing new listings, negotiating pricing and promotional terms, and growing existing accounts. The role is strictly focused on commercial sell-in and does not include field execution or Trade Marketer management.

Key Duties & Responsibilities

a) Sell-In & Account Development

• Drive sell-in performance across assigned customer segments.
• Prospect and pitch new retail accounts with category range proposals, pricing, and product specifications.
• Negotiate and close listing agreements, shelf space allocations, and initial stocking orders.
• Onboard new accounts using structured kits, ensuring accurate pricing, product details, and credit terms.

b) Existing Account Management

• Conduct regular visits to existing accounts to monitor performance, identify gaps, and propose new SKUs or range extensions.
• Ensure all accounts have approved and documented pricing and credit terms.
• Monitor competitor activity and provide market feedback with recommended responses.

c) Commercial Compliance & Coordination

• Ensure all commercial agreements are properly documented and submitted to the Sales Administrator.
• Adhere to pricing, credit, and commercial policies.

d) Customer Relationship & Issue Management

• Build strong customer relationships to support repeat business and account growth.
• Escalate disputes, pricing issues, and customer complaints to the Category Manager.

e) Reporting & Performance Monitoring

• Submit regular sales activity reports, new account onboarding updates, and competitor activity feedback.
• Track and monitor the performance of your sales pipeline.

Qualifications & Experience

• Diploma or Bachelor’s degree in Business Administration, Sales, Marketing, or a related field.
• 2–4 years’ experience in sales, account management, or business development, preferably in FMCG or Food & Beverage.
• Proven ability in new business acquisition and account growth.
• Experience with modern trade and general trade retail channels is an added advantage.

Key Skills & Competencies

• Strong sales, negotiation, and account management skills.
• Excellent communication and relationship-building abilities.
• Commercial awareness in pricing, credit, and trade terms.
• Ability to identify and convert business opportunities.
• Good organizational and planning skills.
• Self-driven with the ability to work independently under targets.
• Strong analytical skills for pipeline and sales tracking.
• High level of integrity, discipline, and accountability.

How to Apply

Interested and qualified candidates should submit their application letter and updated CV via
👉 www.minigrp.com/careers
Kindly quote “Sales Representative – Food & Beverage” in the subject line.
Please indicate your current salary and salary expectations in your application.
Deadline: COB 29th May 2026

NB

We do not charge any fees at any stage of the recruitment process.
Only shortlisted candidates will be contacted.
Internal candidates should apply through their respective Line Managers.
Successful candidates will undergo background checks.