Mini Group is seeking to recruit highly driven and commercially astute Key Accounts Managers (Modern Trade) to lead the growth and management of the group’s Modern Trade channel across Kenya. This role is critical in strengthening strategic retail partnerships, driving distribution expansion, and ensuring strong in-store execution across key supermarket and retail outlets in Nairobi and beyond.

Eleven Degrees Consulting Limited is a shared-service firm under the Mini Group of Companies, offering specialised recruitment and HR solutions to organisations across various industries.

Position Summary

Reporting to the Head of Sales / Modern Trade Manager / Commercial Director, the Key Accounts Manager will be responsible for managing strategic retail accounts including supermarkets, minimarts, convenience stores, and HoReCa outlets. The role focuses on ensuring optimal product availability, strong retail visibility, disciplined order management, and sustainable sales growth across assigned accounts.

Key Duties & Responsibilities

a) Key Accounts Management
Manage and grow relationships with national supermarket chains and regional retail outlets, ensuring account retention and long-term commercial partnerships.

b) Sales Growth & Distribution Expansion
Identify and onboard new Modern Trade outlets within assigned territories to drive market penetration and revenue growth.

c) Retail Execution & Merchandising Leadership
Lead and supervise Sales Representatives and Merchandisers to ensure strong in-store execution, shelf visibility, and brand presence.

d) Order Management & Planning Alignment
Ensure timely and accurate order capture to support production and warehouse planning, maintaining optimal stock levels.

e) Market Returns & Operational Discipline
Monitor product returns, reduce wastage, track GRNs, and resolve delivery discrepancies to maintain operational efficiency.

f) Reporting & Performance Monitoring
Prepare performance reports and provide actionable commercial insights to management to support strategic decisions.

Qualifications & Experience

• 5–8 years’ experience in FMCG sales or Modern Trade account management
• Proven experience managing supermarket chains and large retail accounts
• Strong understanding of merchandising and trade marketing
• Demonstrated ability to drive distribution expansion and revenue growth

Key Skills & Competencies

Strong negotiation and relationship management skills; commercial and analytical thinking; ability to lead field teams; operational discipline; data-driven decision-making; strong communication and stakeholder management skills.

Why Join Mini Group

Mini Group is home to some of Kenya’s most recognized brands with a strong heritage and expanding regional presence. This role offers an opportunity to shape the future of the Modern Trade channel and contribute directly to the next phase of growth.

How to Apply

Interested and qualified candidates should submit their application letter and updated CV via
👉 https://www.minigrp.com/careers

Kindly quote “Key Accounts Manager – Modern Trade” in the subject line.
Please indicate your current salary and salary expectations in your application.
Deadline: COB 22 May 2026

NB

We do not charge any fees at any stage of the recruitment process.
Only shortlisted candidates will be contacted.
Internal candidates should apply through their respective Line Managers.
Successful candidates will undergo background checks.