On behalf of Generic Brands Limited we are seeking to recruit a commercially strong Key Account Manager . Generic Brands Ltd is expanding its Modern Trade team and is seeking to recruit multiple Key Account Managers to manage and grow MT portfolios across key product categories (Food & Pantry, Personal Care, Home Care, and Health & Wellness). The role will drive category performance through strong customer partnerships, commercial negotiations, disciplined execution, and data-led planning to grow revenue, protect margins, and improve product availability across retail partners.

Eleven Degrees Consulting Limited is a shared-service firm under the Mini Group of Companies, offering specialised recruitment and HR solutions to organisations across various industries.

Position Summary

Reporting to the Commercial Manager, the Key Account Manager will own end-to-end commercial performance for assigned accounts and/or categories—covering account strategy, joint business planning, assortment, pricing, promotions, claims governance, and in-store execution. The role will work closely with Sales Team Leaders/merchandising teams to close execution gaps in-store, ensure disciplined order planning, reduce returns/wastage, and maintain strong compliance on commercial terms and documentation.

Key Duties & Responsibilities

a) Key Account Strategy & Joint Business Planning
Develop and execute account plans aligned to growth targets; lead structured customer engagements (reviews, forecasts, targets, and actions); identify opportunities for distribution expansion, visibility improvement, and category growth within each account.

b) Commercial Negotiation & Trade Terms Management
Negotiate and manage commercial agreements, including listings, pricing, rebates, promotions, and visibility/space commitments; ensure all trade terms are documented and approved before implementation; coordinate with Finance on any approved changes to commercial terms and ensure proper governance on claims and rebates.

c) Assortment, Pricing & Promotions Management
Drive assortment planning and SKU performance reviews; recommend SKU additions/deletions based on performance; plan and execute promotions with clear objectives, mechanics, and expected outcomes; monitor promo effectiveness and optimise future activity based on results.

d) Sales Execution & Merchandising Leadership
Coordinate execution with Sales Team Leaders and merchandisers to ensure product availability, planogram/visibility compliance, correct pricing on shelf, and disciplined FIFO/expiry management; identify execution gaps and drive corrective action to protect sales and reduce wastage/returns.

e) Order Planning, Service Levels & Returns Control
Ensure accurate and timely order capture aligned to customer demand and supply planning; coordinate with Warehouse/Logistics on fulfilment performance; track GRNs and delivery discrepancies and ensure timely resolution; monitor returns trends and implement preventive controls to reduce damages, errors, and avoidable returns.

f) Reporting, Analytics & Market Intelligence
Prepare periodic performance reports on sales, margin, distribution, returns, and execution; provide actionable insights and recommendations; track competitor activity, pricing, and promotions, and advise on response strategies to protect market share and profitability.

Qualifications & Experience

• 5–8 years’ experience in FMCG sales with proven Modern Trade/key account management exposure.
• Demonstrated capability in commercial negotiations with major retail chains and managing customer relationships at senior levels.
• Strong trade marketing and execution understanding (visibility, merchandising discipline, and retail compliance).
• Strong analytical skills with the ability to interpret account performance and translate insights into actions that improve revenue and margin.

How to Apply

Interested and qualified candidates should submit their application letter and updated CV via https://www.minigrp.com/careers, quoting “Key Account Manager” in the subject line, by COB [20th March 2026].
Please indicate your current salary and salary expectations in your application.

NB:

We do not charge any fees at any stage of the recruitment process.
Only shortlisted candidates will be contacted.
Internal candidates should apply through their respective Line Managers.
Successful candidates will undergo background checks.