On behalf of Mini Bakeries, we are seeking to recruit skilled Salesperson(s) – Upper & Lower Nyanza to drive customer growth, product visibility, and market penetration across Modern Trade outlets in the assigned region. The role is ideal for disciplined, results‑oriented sales professionals ready to manage multiple retail accounts and support sustained growth in a competitive FMCG market.

Eleven Degrees Consulting Limited is a shared‑service firm under the Mini Group of Companies, offering specialised recruitment and HR solutions to organisations across various industries.

Position Summary

Reporting to the Head of Modern Trade, the Salesperson – Upper & Lower Nyanza will be responsible for achieving sales targets, building and maintaining customer relationships, expanding account coverage, and ensuring proper execution of trade marketing and merchandising initiatives. The role requires self‑motivation, strong discipline, and the ability to manage retail accounts effectively.

Key Duties & Responsibilities

a) Sales & Customer Management

• Manage assigned retail accounts; secure openings, negotiate favourable trade terms, and achieve monthly sales value targets
• Conduct regular visits to strengthen customer relationships, resolve service issues, and expand SKU presence in existing accounts.

b) Promotion & Merchandising Execution

• Coordinate with merchandising teams to implement approved promotions and activations; monitor in‑store visibility, POS materials placement, and planogram compliance.
• Track promotional performance, report on sales uplift and execution gaps, and support post‑promotion analysis.

c) Finance & Compliance

• Follow up on collections in line with approved credit policies; reconcile promotional claims, rebates, and discounts before submission to Finance.
• Maintain accurate sales documentation and ensure compliance with company policies.

d) Reporting & Market Insights

• Submit timely reports on sales performance, outlet growth, and competitor activities; provide actionable market intelligence and feedback to improve route‑to‑market and customer satisfaction.

Qualifications & Experience

• Diploma or Bachelor’s Degree in Sales, Marketing, Business Administration, or related field.
• Minimum of 3 years’ experience in FMCG sales, preferably in Modern Trade. )
• Proven track record of meeting or exceeding regional sales target
• Valid driving licence and willingness to travel extensively within the region.
• Strong negotiation, relationship‑building, and digital reporting skills

How to Apply

Interested and qualified candidates should submit their application letter and updated CV via https://www.minigrp.com/careers, quoting “Salesperson – Upper & Lower Nyanza” in the subject line, by COB 31st March.
Please indicate your current salary and salary expectations in your application.

NB

• We do not charge any fees at any stage of the recruitment process.
• Only shortlisted candidates will be contacted.
• Internal candidates should apply through their respective Line Managers.
• Successful candidates will undergo background checks.