Position Summary

Reporting to the Regional Sales Manager, the Sales Representative serves as Mini Bakeries’ primary frontline sales professional, responsible for direct customer engagement, product merchandising, and day-to-day sales execution within an assigned route or territory. This role focuses on building strong customer relationships, ensuring excellent product representation, and achieving daily sales targets through effective selling activities.

Key Duties/Responsibilities

Sales Execution & Customer Engagement

• Coordinate and execute day-to-day sales activities, including order processing, delivery confirmation, and payment collection.
• Follow established route plans and customer visit schedules, ensuring full coverage of assigned accounts.
• Achieve and exceed daily sales targets by applying effective selling methodologies.
• Build and maintain strong customer relationships through regular visits and professional interactions.

Merchandising & Product Management

• Implement Mini Bakeries’ merchandising standards, ensuring proper product placement, displays, and brand presentation.
• Monitor freshness of products, removing damaged, expired, or substandard stock and processing returns per company policy.
• Gather customer feedback on product quality, service, and competitor activity for reporting to management.

Market Development & Intelligence

• Identify and pursue potential new customers, sales channels, and business opportunities within the assigned territory.
• Track consumer responses to new products and promotions, relaying insights to Sales and Marketing teams.
• Provide accurate market intelligence on competitor activities and local conditions.

Operations & Coordination

• Maintain close coordination with Shop Attendants, Turnboys, and Drivers to ensure alignment on sales and service standards.
• Collaborate with operations teams to optimize route efficiency, delivery timing, and market coverage.
• Prepare and submit accurate reports (e.g., route visit reports, sales activities, and customer feedback).
• Update customer and route details to ensure effective scheduling and coverage.

Key Outputs/Deliverables/KPIs (including but not limited to)

• Achievement of daily sales targets with optimal product mix.
• Effective product freshness management with minimal returns.
• Strong customer relationships influencing repeat orders and loyalty.
• Timely resolution of customer issues, maintaining service excellence.
• Efficient route execution maximizing selling time and market penetration.
• Accurate reporting of competitive intelligence and market insights.

Academic and Professional Qualifications & Experience Required

• Diploma in Sales, Marketing, or a related field (preferred).
• Minimum of 3 years’ experience in FMCG field sales, preferably in direct store delivery or route sales.
• Professional qualification in Sales or Marketing is an added advantage.
• Proven success in field sales, customer relationship management, and merchandising.

Key Skills & Competence

• Strong product knowledge and ability to communicate value propositions effectively.
• Excellent selling skills: needs identification, objection handling, and closing.
• Relationship-building skills with trust and credibility across customer levels.
• Effective communication skills (verbal and written).
• Creative problem-solving abilities to address customer and sales challenges.
• High integrity, professional ethics, and commitment to company values.

Work Conditions

• Based within assigned sales territories/routes, with regular travel.
• Flexibility to work extended hours to meet sales and operational requirements.

How to Apply

Interested and suitably qualified individuals should forward their application letter and updated CV to careers@minigrp.com, quoting “Sales Representative” in the subject line, to be received by 28th August 2025. Kindly indicate your current salary and salary expectations in your application 

NB:

• Only shortlisted candidates will be contacted, and interviews will be conducted on a rolling basis.
• Internal candidates should apply through their respective Line Managers.
• Successful candidate(s) will undergo background checks.
• Kindly indicate your current salary and salary expectations in your application.