On behalf of an internal client, we are seeking to recruit a Marketing Team Lead to drive and manage all marketing activities for assigned brands, ensuring every initiative is linked to commercial outcomes like sales volume, visibility, and sell-through performance. The role involves managing brand marketing, trade marketing, campaign planning, digital marketing, supplier funding, and marketing budget management.

Eleven Degrees Consulting Limited is a shared-service firm under the Mini Group of Companies, providing specialized recruitment and HR solutions across various industries.

Position Summary

The Marketing Team Lead will oversee and execute all marketing activities related to brand strategy, campaign planning, digital & social media management, and trade marketing execution for Mini Group’s FMCG products. This role leads the internal creative resources (Designer & Videographer) while collaborating with Category Managers and Sales Teams to maximize marketing impact and return on investment.

Key Duties & Responsibilities

a) Brand Strategy & Campaign Planning

• Develop quarterly marketing plans aligned with sales targets and distribution priorities
• Design and implement campaign plans for product launches and seasonal activations
• Conduct post-campaign analysis and report on execution quality, reach, volume impact, and ROI

b) Trade Marketing & In-Store Execution

• Own all trade marketing materials including POSM, posters, displays, and sampling activities
• Conduct monthly trade marketing audits and ensure corrective actions are taken
• Coordinate with the Hypermarket Team and Category Managers to align in-store marketing with execution goals

c) Digital Marketing & Social Media

• Manage the digital content calendar across all platforms (Instagram, Facebook, TikTok, website)
• Oversee paid media, influencer campaigns, and digital community engagement
• Track and report monthly digital performance including reach, engagement, and conversion

d) Team Leadership & Creative Direction

• Provide clear briefs and direction for all creative outputs from the Designer and Videographer
• Ensure all creative outputs comply with brand guidelines and are approved before publication

e) Budget & Supplier Management

• Develop and manage the quarterly marketing budget for approval
• Track marketing expenditure and proactively flag variances
• Secure supplier co-funding for campaigns and negotiate rates with agencies and media partners

f) Reporting & Market Intelligence

• Submit weekly activity updates and monthly performance reports
• Provide quarterly competitive intelligence reports, including competitor campaigns and new product launches

Qualifications & Experience

• Bachelor’s Degree in Marketing, Business Administration, Communications, or related field
• 5–7 years experience in FMCG marketing, with a strong background in brand management and digital marketing execution
• Proven experience in managing creative teams, trade marketing, and campaign planning
• Experience in budget management and securing supplier co-funding

Key Skills & Competencies

• Strong brand management, campaign planning, and trade marketing expertise
• Proficiency in digital marketing, including social media, paid media, and influencer marketing
• Excellent financial acumen for budget management
• Leadership and team coordination skills (particularly creative teams)
• Strong analytical, reporting, and ROI skills
• Strong communication and negotiation skills

How to Apply

Interested and qualified candidates should submit their application letter and updated CV via https://www.minigrp.com/careers, quoting “Marketing Team Lead” in the subject line.
Please indicate your current salary and salary expectations in your application.
Deadline: COB 22st May 2026

NB

We do not charge any fees at any stage of the recruitment process.
Only shortlisted candidates will be contacted.
Internal candidates should apply through their respective Line Managers.
Successful candidates will undergo background checks.