Who We Are ?

Mini Group is a proudly East African conglomerate with deep roots and bold ambitions. Established in 1970 with a single bakery in Mombasa, we have grown into a diversified group of companies spanning multiple industries and countries — including Kenya, Tanzania, Uganda, India and UAE. From our humble beginnings in baking, we’ve evolved into a multi-sector powerhouse with operations in real estate, construction, trading, manufacturing, hospitality, telecommunications, and more. Despite our broad portfolio, baking remains at the heart of our business — with Supa Loaf and Akiyda standing tall as beloved household names across East Africa.Today, Mini Group directly and indirectly employs over 10,000 people, delivering quality products, services, and experiences that enrich the lives of millions. 

Our Vision

To lead and grow a dynamic group of companies across East Africa, delivering long-term value to our shareholders, empowering our employees, and positively impacting the communities we serve.

Our Mission

To nurture a high-performing, innovative, and inclusive workforce by aligning our people, processes, and purpose with world-class standards — driving excellence across every division of Mini Group.

Our Core Values

Innovation

We foster innovation and forward-thinking to stay ahead of the curve, embracing new ideas and technologies that meet evolving customer and community needs.

Determination

We are fueled by dedication and a strong work ethic, pushing forward with resilience and purpose through every challenge.

Excellence

We uphold high standards across all operations, ensuring top-quality products and service. Our commitment to excellence drives consistent, reliable outcomes.

Integrity

Integrity guides everything we do — we act with transparency, accountability, and ethics in all our relationships.

Efficiency

We focus on doing things right and doing them well, optimizing efficiency through smart processes and resource management. This ensures maximum value with minimal waste or delays.

Trustworthiness

We earn trust through consistency and dependability, always keeping our promises and prioritizing our stakeholders’ best interests.  

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