MINI GROUP is a diversified company committed to excellence across industries, including real estate, manufacturing, trading, telecommunication, and support services.
Started in 1970 by the matriarch of Manji family together with her husband , the family first ventured into baking. After selling baked products from home, they managed to get a business license in 1970 to operate the first proper bakery in Port Reitz, Mombasa.
In 1967, a home-based baking venture began after its founder learned the craft a humble beginning that laid the foundation for a family-run bakery business. In 1970, the operation was officially licensed under the name Hizo Bakery in Port Reitz, Mombasa.
At a young age, the second generation joined the family business, marking the beginning of new leadership. They quickly assumed key roles in operations and expansion—managing bakeries in Malindi and Voi, and driving early growth through dedication and innovation.
Bakery moved operations from Port Reitz to Tononoka in 1972, marking a strategic shift that enabled greater access to the Mombasa market.
In 1975, the bakery expanded their operations by acquiring a bakery in Malindi. By 1977, establishment of another bakery in Voi to meet growing market demand.
In 1982, land was acquired in Majengo, Mombasa, for the construction of a custom-built bakery plant. The new facility featured modern infrastructure, industrial baking equipment, and dedicated office space, marking a significant step in expanding capacity and streamlining operations.
In 1983, a second bakery branch was opened on Station Road, Mombasa, to boost production and meet rising demand.
In 1985, the Supa Loaf brand and “Baba Supa” logo were introduced, giving the bakery a distinct national identity. That same year, a new bakery was established in Nairobi,a significant step in the company’s expansion.
Mibisco was established as a specialized division focused on biscuits. Over the years, it has grown to produce a wide range of cakes, pastries, and confectionery, significantly expanding the group’s product portfolio.
Launched in 1996, Mini Bakeries Tanzania marked the group’s first cross-border expansion. Building on the success of Supa Loaf in Kenya, this operation introduced the brand to Tanzanian consumers, quickly establishing a strong presence in major towns.
Akiyda 2000 , joined in 2000, provides affordable and high-quality bread solutions to a broad spectrum of consumers.
Mini Group formally established the Mini Group Charitable Trust, reinforcing its commitment to community development and social responsibility. The Trust focuses on supporting education, health care, disaster response, and youth empowerment initiatives across the regions where the Group operates
Mini Group diversified into mining through Supreme Ballast. This company focuses on quarrying and mining high-quality construction materials for roads, buildings, and infrastructure projects across Kenya.
In 2010, the Group expanded to Uganda with Mini Bakeries Uganda. The goal was to replicate the Supa Loaf success story in the Ugandan market, supporting local distribution networks and creating jobs.
It was Established in Nairobi as Mini Group’s real estate arm, Trident Estates quickly became a trusted developer in real estate.
In 2010, the Group expanded to Uganda with Mini Bakeries Uganda. The goal was to replicate the Supa Loaf success story in the Ugandan market, supporting local distribution networks and creating jobs.
Mini Group welcomed Island Paradise Inn, expanding into the hospitality sector with this serene coastal getaway.
Akiyda celebrates its 10th bakery while Mini Bakeries opens its 50th location in Naivasha
In Dec Lux* Marijani, a luxurious beachfront resort in Zanzibar, was launched under the Group’s luxury line. Blending Swahili charm with modern elegance, the hotel offers premium hospitality.
Launched in 2024, Generic Brands offers affordable, mass-market FMCG products, aiming to serve a broader consumer base while maintaining essential quality standards.
Entry to agribusiness venture focusing on the export of fresh avocados and avocado crude oil. With a network of over 4,700 farmers and a modern processing facility in Ruiru, the company emphasizes sustainability, quality, and global trade.
In 1967, a home-based baking venture began after its founder learned the craft — a humble beginning that laid the foundation for a family-run bakery business. In 1970, the operation was officially licensed under the name Hizo Bakery in Port Reitz, Mombasa.
At a young age, the second generation joined the family business, marking the beginning of new leadership. They quickly assumed key roles in operations and expansion—managing bakeries in Malindi and Voi, and driving early growth through dedication and innovation.
Mibisco was established as a specialized division focused on biscuits. Over the years, it has grown to produce a wide range of cakes, pastries, and confectionery, significantly expanding the group’s product portfolio.
The Akberali & Nurzakhanu Manji Charitable Trust was founded to formalize the family’s commitment to community service.
